Recent Blog Posts

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Growing your Customer Base with Persona Flows

Imagine you own a clothing store and are trying to drive traffic to your website through ads. After a month or two, your website is getting more hits and you’re increasing your email subscriber count. You’re so excited, you begin sending daily content to your subscribers, highlighting all your current …

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Diverse UX Design

I was filling out an online legal form for a real estate transaction the other day and was requested to specify my gender. The only two choices offered were “male” and “female.” Since I’m a cis-gendered woman, I could check the “female” box without a qualm. But I’m still irritated. …

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