user adoption

Usability: “I don’t like it…it feels…engineered…”

*SPOILER ALERT* if you watch Silicon Valley and have not seen Season 3 Episode 9 you may want to stop here. I was watching HBO’s Silicon Valley the other day and found this latest episode very intriguing (not to mention hilarious) because it touched on the importance of usability, user …

Customer Onboarding: The Solution to User Engagement Crisis

By Kell Condon

Reading the NYT review of the new Apple Watch, I’m reminded of what it was like to first use an iPhone. Having cracked all the shrink-wrap and pulled apart each of the black and white paper boxes that include instructions no human would ever read, and there it was, a …

Navigation

Here’s the Team

user adoption